Friday, January 18, 2013

Vogue Rebranding Rounds

The birth place of Vogue cigarette brand is France, however it has big ambitions in Korea. Vogue has always preferred to be the key option to regular superslim smokers who appreciate quality of life. Vogue cigarettes must turn into the alternative to Esse, which are the market leader currently. Most Koreans prefer to smoke Esse. In order to make smokers of Esse switch, Vogue should provide smokers with an original alternative and suggest a powerful viewpoint that he can refer to. Vogue is practical. It is not extremely stylish or innovative. Neither is it simplistic or unfashionable. Vogue acts like a gentleman. It is easy and never intensive. It is laconic and not complicated.

Vogue is a premium cigarette brand offered in various versions, such as regular, menthol and lights. Vogue cigs are offered in king size and super slim. The brand belongs to British American Tobacco.

The Vogue Superslims and Vogue Superslims Menthol were introduced in 1987. This brand continues to be in a firm position on the market for women.

In 2005, the Vogue Arome line that contains three versions such as Lilas, Bleue and Menthe entered the market. This cigarette line reached great success and up to 2006 the whole line of Vogue Arome was stocked on the European market. In March 2007, BAT launched Vogue Blanche and Vogue Noire.

Round One


Option 1 SHARE IT, SAVOUR IT.


Vogue Share it, Savour itVogue Share it, Savour it

Option 2 COME ON OVER.


Vogue Come on overVogue Come on over

Option 3 GOOD TIMES AHEAD, SHALL WE?


Vogue Good Times Ahead, Shall We?Vogue Good Times Ahead, Shall We?

Option 4 WELCOME TO YOUR V SPACE.


Vogue Welcome To Your V Space


via Articles of Cigarette-Deals.com

1 comment:

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