Nowadays Camel represents one of those several cigarette brands that are widely recognized around the world and are regarded to be a universal quality standard.
The Camel trademark was founded by Richard Joshua Reynolds, who was also the founder of the R.J. Reynolds Tobacco Company. In the early 1913s Reynolds offered for sale four cigarette brands, including Camel. The manufacturers intended the Camel’s look and taste to prompt the passionate style of the Middle East among the Americans.
The blend of the light Virginian tobaccos and the dark Turkish met smokers’ preferences. This innovative formula was called “American Blend” and grew to be the world standard for the entire tobacco industry. R.J. Reynolds placed stake on Camel having invested the big part of his marketing funds on its promotion to present a new hero “Old Joe”, an Arabian camel from the famous “Barnum and Bailey Circus”. As a result, Old Joe started to be the most famous animal ever.
Prior to Reynolds began marketing new cigarettes, the cigarette company posted the same “teasers” in magazines of 88 American towns. The very first day it was an image of the ship of the desert together with the text “CAMELS”, the next day the message was changed to “the Camels are coming!” and on the third day people were informed that “Tomorrow there will be more Camels in this town than in all Asia and Africa combined. And finally, on the fourth day the fascinated public was informed that “Camel cigarettes are here!” The excited people hurried to buy cigarettes. The company promoted its cigarettes also by means of outdoor advertising in the crowded places. Subsequently, in the first year, Reynolds sold about 400 million Camel cigarettes. In 1921, half of the American smokers were smoking only these cigarettes. A large number of Hollywood celebrities used to smoke these popular cigarettes.
In 1999, Japan Tobacco acquired R.J. Reynolds’s Camel brand.
Today Camel cigarettes are available at online tobacco stores. Buying cigarettes online is quite appropriate when it comes to time saving. Online stores as well offer cheap and discount cigarettes for the clients to be able to save money.
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