Imperial Tobacco is delighted to present new look for its well-known tobacco brand. Golden Virginia Classic got a distinguished new pack design with increased attractiveness for the discerning roll-your-own (RYO) adult smoker, whose choice is for a high quality RYO product.
Golden Virginia is famous in tobacco market over 130 years for category leading expertise and quality. Its hand-stripped tobacco presents unique character compared to other RYO tobacco brands. With 1 in 4 of all RYO requests by tobacco shoppers being Golden Virginia Classic, the new design and same good taste signify the next step in this rich brand history.
The RRPs for Golden Virginia Classic will continue to be untouched. Golden Virginia will additionally increase profits with high POR margins of between 10.8% and 11.2% for suppliers.
Golden Virginia Classic will be sold in 12.5g, 25g and 50g packs. Papers will be involved in the 50g packs. The 12.5g Handy Pack, which contains papers and tips, will still provide customers with added convenience.
Imperial Tobacco Golden Virginia Brand Manager, Ryan Hopkins declared: “Regarding white stick equivalent volume, RYO makes up 25 percent of the tobacco market and represents a major section for suppliers. Golden Virginia Classic is the leading premium RYO tobacco brand in the UK; it refers to rolling tobacco for adult smokers and the new design proves that Golden Virginia Classic is the finest brand in the roll-your-own market.”
Imperial Tobacco is a British tobacco company and the maker of Davidoff, West and Gauloises Blondes cigarettes. It is the fourth-biggest tobacco firm after Philip Morris International, British American Tobacco and Japan Tobacco.
via Articles of Cigarette-Deals.com
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